We're Here to Help You Grow Your Business.
Efficient and effective accountancy is at the core of your business, as is getting the right advice – as and when you need it.
We’re not your typical team of accountants, bookkeepers, payroll, or accounts administrators; we’ve deliberately ditched the jargon and the unnecessary complexities – and simply offer practical, straightforward, understandable advice.
Our friendly team are here to help make your business finances simpler, your business stronger and your life easier.
Fixed Fees - Know Where You Stand.
We don’t believe in charging our clients excessive fees for a personalised service. We’re committed to our affordable, fixed-fee pricing. We get to know your business, inside and out, so we can offer accurate, competitive, tailored quotations. Offering a payment plan that suits you, there are no hidden costs, no unpleasant surprises — just excellent customer service for a fairer fee.
Fully Qualified, Certified & Accredited.
Many are surprised to discover that you do not need to be qualified to offer business accounting advice in the UK. Meeting strict codes of conduct and delivering the highest professional standards, our qualified, chartered accountants thrive on continued professional development and further training.
Our commitment to exceptional customer service is backed by our professional qualifications, and association memberships. We are regulated by the globally recognised Association of Chartered Certified Accountants, (ACCA).
Our Values.
What Makes Us Tick.
We take a collaborative approach to all we do, we work with you, forging a strong long-term accounting partnership, as a trusted, and reliable extension to your in-house team.
Our team are driven by our business values - approachability, flexibility, and trust.
Approachable & Friendly.
Working with you to understand all the subtleties and nuances of your business, we work with complete transparency and openness, both as a team and with our clients. Humble, genuine and friendly, your team are always on hand, supporting you with whatever you need – and always working hard to prevent any accountancy befuddlement; a good word that!
Timely Advice – As & When You Need It.
Our rapid response times set us apart – waiting for a call-back for hours on end costs you time and money. If you’re in the middle of your accounts and have a question about your taxation, you’ll need a response sooner rather than later. Our down-to-earth, helpful team are always just a call or an email away - we’ll get you away from your books and back to what you do best in record time.
Practical, Understandable Advice.
Our straightforward, jargon-free approach has one aim, to make your life easier. There’s absolutely no point in us using so much industry terminology that you are left feeling as though we’re talking a different language. We cut all that out, only ever giving you open and honest practical advice. This not only saves you money, but helps you understand your business taxation in a completely new way.
Always up to Speed.
Keeping track of legislative changes and understanding your legal responsibilities can feel a little daunting; that’s what we are here for. With the utmost accountability, we make sure we are across all HMRC and Companies House regulations, along with the particular nuances of your specific industry, ensuring we provide, simple, step-by-step guidance to help you remain legally compliant.
People-first.
Our people-first approach extends beyond our client relationships; we support our staff personally when life happens, and professionally, we help them to meet their career goals. We encourage the attainment of professional qualifications, and open communication to help identify internal progression opportunities. We’re proud to also invest in the next generation with our apprenticeship scheme.
Making a Difference.
We love being a big part of our community, giving back however we can. We currently sponsor the Gedling Southbank FC, ‘Avengers’, under-11s, and Gedling Southbank Girls Under-10’s, ‘Hunters’; our logo proudly adorns the front of both teams’ footy shirts. As a business, we are environmentally responsible, striving to be as sustainable as possible throughout our day-to-day operations.
Your Leadership Team.
Mark Smalley
FCCA ACA BFP
Director & Accountant.
T: 01332 297700
Qualifying in 2000, I’ve been working in finance since leaving school, working in practice, but also client-side both in the UK, and abroad in Dubai. I’ve worked as a finance director in various industries and as an analyst in a plc, so have a working knowledge both sides of the fence. Specialist sectors. Owner-managed businesses. Property investment. Qualifications & professional memberships. FCCA – Fellow Chartered and Certified Accountant. (ACCA) ACA – Associate Chartered Accountant. (ICAEW) BFP – Business and Finance Professional. (ICAEW) CertBV - Certificate in Business Valuations. (ACCA) Favourite food. I love a good curry. When I’m not beavering away at work, you’ll find me… Visiting the peak district, keeping fit, working through the seemingly endless DIY to-do list, or planning the next exciting travelling adventure with my wife and two children.
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Sam Bailey
FCA
Director & Accountant.
T: 01332 297700
I specialise in working with business owners and directors, across a broad range of industries, tailoring my support and advice. I love really getting to know people and the ins and outs of their businesses, as I get a real buzz out of helping them grow. Specialist sectors. Owner-managed businesses. Qualifications & professional memberships. FCA – Fellow Chartered Accountant. (ACCA) Favourite sport. I’m a big Nottingham Forest fan. When I’m not beavering away at work, you’ll find me… Taxiing my son to his various sports teams. I’m a keen runner so most Saturday mornings you’ll find me donning my trainers and heading off to a local parkrun; well, you’ve gotta smash that PB!
Nicola Howatson
FCCA
Partner & Accountant.
T: 01332 297700
Qualifying as a chartered accountant in 2001 with the ACCA, I’ve been working as an accountant for 30 years; time flies as they say. I specialise in working in long-term partnerships with owner-managed businesses, from start-ups and SMEs to medium-large companies. Specialist sectors. Owner-managed businesses. Qualifications & professional memberships. FCCA – Fellow Chartered and Certified Accountant. (ACCA) Hobbies & Interests. I love to curl up with a good book and a glass of wine. When I’m not beavering away at work, you’ll find me… Judging a busy family life; I’m married and have three children, two with additional needs. I love spending time with family and friends, and when time allows I love escaping with a movie – without a child crying, ‘Mum, I don’t want to watch this one!’ Ha ha.
Simon Kent
FCCA
Partner & Accountant
T: 01332 297700
I qualified, completing my ACCA in 2002 – I even won the award for the top mark in the world at the time, 88%! I have a wide range of experience with small to medium owner-managed businesses across various sectors. Specialist sectors. Owner-managed businesses. Manufacturing, retail, hospitality, estate agency Qualifications & professional memberships. FCCA – Fellow Chartered and Certified Accountant. (ACCA) Favourite sport. Footy – Well, Chelsea FC. When I’m not beavering away at work, you’ll find me… Enjoy the odd trip to the races and following Chelsea Football Club; although there’s not as much time as there used to be, as my two young sons keep me on my toes.
Hand-selected Industry-leading Partnerships
To Simplify Your Finances.
